America's largest turkey producer, Butterball,LLC, has teamed with The National Provisioner and is debuting a monthly podcast series in May. Each Butterball podcast will feature executive team members offering commentary on various components of Butterball's successfuloperational strategies.
A focus on the company's award-winning worker safety programs will kick off the series. Subsequent podcasts will cover an array of topics pertinent to the meat processing industry such as ethanol, food safety initiatives, sustainability and Butterball's seasonal and holiday marketing strategies.
"Developing a podcast series with The National Provisioner has given Butterball an unprecedented opportunity to increase our company's exposure through new and innovative technologies," said Brian Rodgers, director of safety and risk management, "As audiences continue to alter how they receive messages, we think it is important to evolve with those changes. This podcast is a great example of how Butterball is making an effort to stay connected to its key audiences through emerging media."
This podcast project was developed after Butterball's industry-leading worker safety initiatives were featured in The National Provisioner's January 2009 cover story. Andy Hanacek, executive editor of The National Provisioner, visited the company's Huntsville, AR facility and reported on the worker safety strategies in the story "Safe Haven."
"The National Provisioner's editorial mission is to educate the protein industry on best practices and successful strategies in a variety of areas. Partnering with a top-of-the-line processor such as Butterball adds further credibility to our powerful brand," said Hanacek.
"Our magazine will continue to carry that mission forward, with new delivery vehicles such as podcasts, webinars and videos that help us affect positive change throughout the entire meat-processing industry," he continued. Listeners can access all of the future Butterball podcasts on The National Provisioner's online Web site, www.provisioneronline.com.
About Butterball, LLC:
Butterball, LLC, the largest producer of turkey products in the United States,is headquartered in Garner, N.C. For more than 50 years, the iconic brand's succulent whole bird products have been a central part of special moments. Today, company also has a broad array of offerings for retail, deli and foodservice that help make meals something to celebrate every day. Butterball products are enjoyed domestically and internationally.
The company's three-pronged approach to Doing Business Right focuses on self-governance, sustainability and social responsibility. The initiative plays a key role in providing internal oversight for integrating values that are important to the company.
As the industry leader in quality and food safety, the company employs numerous processes to ensure the health of flocks and implements recognized prevention measures to exceed food safety standards in its six plants, located in North Carolina, Colorado, Arkansas and Missouri. In addition, Butterball has surpassed important workplace safety and health benchmarks set forth by the Occupational Safety and Health Administration's Voluntary Protection Program.
For more information about Butterball, visit www.butterball.com. You can also call 1-800-BUTTERBALL for answers to your most puzzling questions about turkey preparation.