Raleigh, N.C. – August 25, 2009 – Eating healthy is top of mind for many people, but they often think it's not possible on a tight budget. With the consumer in mind, Butterball, LLC is pleased to introduce an array of quality deli meats at affordable prices – Carolina Turkey Deluxe American Heart Association (AHA) certified deli products.
Because of the economic downturn, studies have shown that consumers are trying to save money by spending less time dining in restaurants and more time at home with family. Additionally, they are looking for ways to cut their grocery bills. Lower-sodium deli products from Carolina Turkey, a Butterball LLC brand, can help consumers achieve their belt-tightening goals while still enjoying healthy, delicious deli meat.
"Tightening the purse strings doesn't mean consumers have to sacrifice health, quality or taste," said Kari Lindell, director of retail marketing, Butterball, LLC. "Now, consumers can get the great taste they desire at the deli with AHA certified, lower-sodium deli products."
According to the Centers for Disease Control, heart disease is the leading cause of death in the United States and a major cause of disability, and being overweight is considered a key risk factor for both coronary heart disease and heart attack.
The new line of Carolina Turkey Deluxe AHA certified products allows value-minded shoppers to provide great-tasting, healthy food for their families. Certification by the AHA means products contain: 3g of fat or less, 1g of saturated fat or less, .5g of trans fat or less, 460 mgs of sodium or less, and 20 mgs of cholesterol or less. In other words, consumers can rest assured that they are making heart-healthy decisions for their families while enjoying great tasting deli products.
Carolina Turkey Deluxe lower-sodium deli products were preferred over higher-sodium products, as supported by independent taste tests, and come in six great-tasting flavors: Cajun, Peppered, Oven Roasted, Oil Browned, Smoked and Honey.
Carolina Turkey Deluxe AHA certified lower-sodium deli products can be found at major grocery stores beginning September 2009.
About Butterball, LLC:
Butterball, LLC offers consumers opportunities to celebrate traditional holidays and every day meal occasions with the Butterball branded line of products. As the most recognized name in turkey, the brand represents over 50 years of cherished memories with consumers worldwide. The retail, deli and foodservice products are distributed throughout the United States and in over 20 countries.
The tradition of providing quality great tasting products that make meals something to celebrate every day has made the brand America's Favorite.
Headquartered in Garner, N.C., Butterball is the largest producer of turkey products in the United States. The company's three-pronged approach to Doing Business Right focuses on self-governance, sustainability and social responsibility. The initiative plays a key role in providing internal oversight for integrating values that are important to the company.
As the industry leader in quality and food safety, the company employs numerous processes to ensure the health of flocks and implements recognized prevention measures to exceed food safety standards in its six plants, located in North Carolina, Colorado, Arkansas and Missouri. In addition, Butterball has surpassed important workplace safety and health benchmarks set forth by the Occupational Safety and Health Administration's Voluntary Production Program, (VPP.)
For more information about Butterball, visit www.butterballcorp.com. You can also call 1-800 BUTTERBALL for answers to your most puzzling questions about turkey preparation.